Janine Wachsmann
Janine Wachsmann. An incredibly talented architect. A professional. A fun person who's full of energy. One with strong values and a unique way of working. One that's always about being human, putting relationships and deep connections first. Known for her holistic premium residential designs, Janine, tasked us with a challenge. Build a website that not only displays her projects but also reflects her personal ethos.
Janine Wachsmann, a seasoned architect celebrated for her high-end residential designs, faced a dilemma. Her professional excellence was well-known, but her digital presence lacked the personal touch that reflected her unique ethos and values. She needed a brand and website that did more than showcase her architectural feats—it needed to embody her personality and philosophy.
We began by overhauling Janine’s branding to better mirror her professionalism and bold character, while keeping the design minimalistic. A new logo was crafted, subtly incorporating architectural elements that reinforce her professional identity but with a personal twist.
The typography and color scheme were also refreshed, chosen for their clean lines and bold impact, setting the stage for a brand that speaks of sophistication and individuality.
Building on this solid foundation, we set out to blend Janine’s professional portfolio with elements of personal branding, creating a website that was 80% focused on her architectural expertise and 20% on revealing the person behind the plans. The design incorporated a minimalist aesthetic with interactive elements to engage visitors—like subtle animations that surfaced Janine's photo upon hovering, providing a more personable interaction with her audience.
To learn more about Janine Wachsmann and her work, visit janinewachsmann.ch
