Mission70
Mission70 is a resourcing network for a new kind of solar workforce – rooted in military precision and driven by purpose to drive the UK’s ambitious goal of achieving 70GW of solar power by 2035. We built a brand that reflects both the scale of the mission and the strength of the people behind it.
Mission70 needed a brand that could speak to two worlds at once: the solar industry and the talent. We created an identity that shows discipline, builds trust, and opens doors for careers in clean energy – on workers' terms.
The challenge was everything that couldn't be seen at first glance: The paradoxes of the solar sector. What skilled workers really want. And how to connect short-term jobs to long-term futures.
With that in mind, we built a system that moves. One that works for both companies and candidates, without losing focus.
The brand speaks in two tones:
Warm and supportive for the workforce.
Sharp and clear for the industry.
All unified under a single, purposeful visual language.
As the founder said:
“I had the vision, but no clue how to make it real. andhuman made it happen."
