Strategy
Growth wasn’t a visibility problem. It was a density problem. Ola Canvas needed a sharper system that allows their assets to compound rather than working in fragmentation.
We repositioned Ola Canvas around strategic evolution – framing growth as natural progression. The strategy focused on building brand density: aligning messaging, product storytelling, and campaign direction under one cohesive narrative. Instead of transactional marketing, we designed a communications ecosystem where every touchpoint reinforces value. The brand shifted from product-led promotion to identity-led positioning.
Execution
We built a brand ecosystem rooted in cultural capital – aligning positioning, messaging, and distribution tactics to build resonance and convert it into measurable revenue growth.
Execution centred on a full GTM communications system: refined messaging pillars, campaign concepts, email flows, and product storytelling aligned under one cohesive narrative. Every asset – from launch sequences to evergreen content – was designed to drive engagement and direct revenue. Tone, structure, and visual language were unified across channels, transforming marketing from reactive output into strategic infrastructure built to compound over time.
Outcome and Credits
With the launch of the new creatives, website, and ecosystem, MRR surged – and email now drives up to half of total sales organically.
Following the rollout of the new creative direction, website, and structured communications ecosystem, MRR grew 450% in 18 months. The launch of email marketing became a pivotal lever, now consistently contributing between one-third and half of total sales. This shift reduced reliance on paid advertising, creating a more sustainable, organic revenue stream. The brand moved from campaign bursts to compounding growth infrastructure.
Credits
Ala Ho – Strategy
Sebastian Radu – Media Buying
Ania Martowska – Graphic Design
Rose Gregory – Web Design & Development
