Smartheart
Smartheart delivers end-to-end EKG solutions and expertise, grounded in a deep understanding of the Swiss healthcare system and the real challenges faced by those within it. We built a brand that brings their quiet excellence to light – rooted in family care, medical legacy, and a calm confidence in doing things differently.
Smartheart set the standard in Switzerland when it comes to offering long ECG examinations.
But while new players entered the market with solutions resembling theirs, their brand stayed quiet. We helped surface the depth behind their service: the people, values, and care that make it truly exceptional. Because exceptional tech was a given.
Smartheart didn’t follow the market. They helped shape it. As one of the first to offer end-to-end ECG services in Switzerland, they built their model around real-world needs – designed by practitioners, for practitioners. But as the category grew and others began to mimic the surface-level features, Smartheart’s brand stayed understated. Too understated.
Their service was unmatched. Their care, personal. But none of that showed up on the outside. We were brought in to change that. To build a brand that reflects the heart behind the hardware.
We started by listening. To their family story. To their legacy in the Swiss medical system. To the way they obsess over the little things that make doctors’ lives easier.
From that, we shaped a brand that’s clear, confident, and quietly proud. A tone of voice that respects time and speaks like a peer. A visual world that’s simple but distinctive. A strategy that centres people, not just products.
This wasn’t a rebrand. It was a reintroduction – one that finally made the unseen feel seen. Because when a solution this important exists, it needs to be known.
