INME Wellness
For years, only a select global leaders and visionaries knew about INME Wellness. A world-class plant medicine organisation with superb medical expertise and ancient knowledge. Our job was simple but not easy – to turn INME from a whispered secret to an impactful brand known and trusted by a wider audience.
INME Wellness has always thrived on word-of-mouth marketing. And for a good reason. The meticulous care provided in every customer transformation was tangible. Those who joined the retreat would sing songs about their life-changing experience. But as INME started running ads toward an external audience, things didn't go as planned.
For weeks after INME launched their campaign, no leads would come through. But the company didn’t have an ad setup problem. They had a connection problem.
All the beautiful things that made INME one-of-a-kind, were lost in translation. The communication failed to resonate and connect with the audience. The message wasn't there.
Our strategy was twofold. First, we'd articulate the true value and essence of INME's brand. Second, we'd overhaul their visual presence to reflect the premium nature of their service.
We delved deep into the psyche of their potential clients. Crafting a narrative that bridges science with spirituality, we used a verbal and visual language that speaks directly to the seekers of genuine transformation. We left out the functional parts of the retreat. Instead, we brought the transformation, the values and the people to the forefront.
The result? INME leaped from 0 to 300 weekly leads.
All without uprooting their campaign setup or making budget changes.
We optimised their key brand assets like the website, brochures, ad creatives, emails. And we connected them all together into an ecosystem with automated flows.
This surge in interest has allowed INME to focus on what they do best—providing life-changing retreats, while enjoying a steady stream of new clients.
For more information about INME Wellness, visit inmewellness.com
